You Are the Lab Rat is a unique pop-up fashion event in Chelsea, New York, inspired by fine dining and the aesthetics of Callum Morton's Eastlink Hotel (2007) and Mark Mylod's horror film, "The Menu" (2022).
I designed a custom logo with an elegant and mysterious touch, enhanced by a subtle glowing effect for digital use. I also led the creation of videos and a print pamphlet for social media promotion, and curated striking product images from designers to captivate the audience with a compelling visual story.
